About Me:
I work with marketing within the premium retail space, focusing on campaigns, brand collaborations and in-store activations.
With a background in both marketing and sales, I’ve developed a hands-on approach to execution, working closely with both brand and in-store to bring campaigns to life across different touchpoints.
Earlier in my journey, I was a professional athlete. That experience shaped my mindset with discipline, adaptability and a strong drive to keep improving — something I carry with me in my day-to-day work.
I believe in continuous development and in staying close to both the brand and the customer. I’m particularly motivated by environments where ideas turn into execution through collaboration and attention to detail.
I’m fluent in English, Swedish and Mandarin, with intermediate proficiency in Cantonese, allowing me to work across different markets and cultures.
Education
I hold a degree from the Stockholm School of Business, where I specialized in B2B and Marketing.
While my studies have provided a strong foundation in marketing and business, much of my most valuable learning has come from practical experience over the years. Adapting to the constantly evolving market has enabled me to apply theoretical knowledge in real-world situations, resulting in invaluable insights that equip me with the skills necessary to succeed in my career.
Stack
My toolkit consists of proficiency in various essential tools, including Office 365, Later Social, HubSpot, Meta Tools, Trello, and design software such as Adobe Creative Cloud.
Each of these tools enhances my productivity and efficiency across various aspects of my work.
Experience
Marketing - Digital and Content Lead
AB Nymans Ur 1851
2024 - present
Plan and execute multi-channel marketing campaigns across digital, e-commerce and in-store environments.
Work hands-on with in-store merchandising, including window displays and campaign setups.
Collaborate closely with premium brand partners on campaigns, activations and product launches.
Coordinate campaign execution across internal teams and external stakeholders, ensuring consistent brand presence across all touchpoints.
Manage CRM and customer communication (email, newsletters), continuously optimizing performance against KPIs.
Marketing - Project Lead
AB Nymans Ur 1851
2021 - 2024
Planned and executed campaigns and events, ranging from smaller activations to large-scale productions.
Led cross-functional projects, coordinating internal teams and external partners to ensure smooth execution.
Managed print advertising, marketing materials and campaign assets from concept to delivery.
Created and adapted content across channels, supporting campaign performance and brand consistency.
Managed budgets, timelines and project delivery.
Sales
AB Nymans Ur 1851
2017 - 2021
Acted as Brand Ambassador for premium watch brands, managing brand communication and delivering a high-end customer experience.
Worked hands-on with in-store merchandising, product presentation and campaign setups.
Collaborated with brand representatives on campaigns, product launches and in-store activations.
Supported retail partnerships through brand communication, stock management and order handling.
Delivered against KPIs and built a strong, high-value client base.